In the field of short video, content e-commerce has become one of the basic operations of the product profit model. However, how to control the promotion quality of content e-commerce and protect user rights and product experience has become a very worthy question. Recently, has been taken off the shelves. Although the official reason for the takedown has not been announced, "content violations" have become a more likely reason among the various opinions. At the same time, other content e-commerce platforms have also conducted self-examination and self-correction. For example, Kuaishou also immediately released Kuaishou E-commerce Thunder Action, focusing on cracking down on private illegal transactions. So why do content e-commerce platforms have such problems? What's the reason behind it? Let's look at the text. 1. The "law of wine and sewage" in content e-commerce In the field of management,
there is a very interesting "law of wine and sewage", which says that if you pour a spoonful of wine into a barrel of sewage, you will get a barrel of text message service sewage; in turn, pour a spoonful of sewage into a barrel of wine, What you get is a bucket of sewage. It can be seen that the amount of wine and sewage is not the key to determining the properties of the barrel, but the spoonful of sewage that really plays a decisive role. This law also applies to the content e-commerce platform - the removal of Xiaohongshu, which seems sudden, is actually inevitable. As a national-level grass planting APP, Xiaohongshu currently has more than 250 million users and has exceeded 85 million monthly active users.
ith such a large user group, there will inevitably be "a spoonful" of sewage, and it will inevitably become a "rabble crowd"—— The types of users are mixed, and the content of planting grass is mixed. Compared with today's Xiaohongshu, many friends miss its small and beautiful appearance. At that time, Xiaohongshu was not large and had little traffic, but its content was high-quality and the community was harmonious. However, where the traffic is, there are business opportunities. When Xiaohongshu grew into a huge traffic pool, not only more ordinary users came, but also advertisers, micro-businesses, special workers, black products, mixed users, and the content began to get out of control.