Google rewards natural-sounding, authoritative content by returning it higher in the list of results. Treat SEO keywords like a target, an aspiration. The point is, keyword research is still important, but not for the reasons it used to be. The goal of keyword research These days, the emphasis in SEO is on creating quality content that answers the questions people have. Good keyword research helps you discover and navigate the topics that people want to know about. Keyword research includes answering questions like: What are the best keywords to target in my industry? How hard it is to rank for that keyword? How valuable is the traffic from one keyword compared to another? What kind of content is ranking for it? If you can answer these questions,
Then you can put in the work where it pays off. Here’s why each one matters. What are the best keywords to target in my industry? This is your starting point for every action going forward. Don’t worry about coming up with a lengthy Cork House Clearance Services list at first. Just gather some core keywords that should help you focus your writing. How do I find this answer? Keyword research tools can help. The tool helps you see the keywords that your competitors use, with views to single out the ones that multiple competitors rely on. It helps you start with the best keywords to target in a campaign.
How hard it is to rank for that keyword? Creating content and optimizing it for search engines is a lot of work. Knowing what you’re up against helps you prioritize that work. Many research tools include a difficulty rating that lets you sort keywords into “easy wins” and “long shots” and everything in between. How valuable is the traffic from one keyword compared to another? High traffic is good. What’s better? High value. Keywords like “tile installation” and “web design classes” come from people who are ready to take action. That’s a very general statement. Still, it’s more likely that you’ll get action on those searches vs. searches like “capital of Bolivia” or “HTML tag examples.” During your keyword research, look for stats like “