Jessica suggests various ways marketers can increase consumer engagement via email, from simply providing a contact email and encouraging them to Job Function Email List ask questions and offer comments, to inviting them to take detailed user surveys – as Indigo Wild does in the Job Function Email List example below. Jessica found that this email promo code (thank you for taking the survey) performed twice as well as the promo alone (i.e., no survey asking for feedback.
Indigo wild survey Tell a great story: Many brands find it quite difficult to identify the right inspiration to craft a unique and engaging message, let alone a way to expand that story via email in the Job Function Email List long term. But Jessica insists that even some of the Job Function Email List most seemingly mundane businesses can tap into creative inspiration and deliver emotionally resonant experiences through this marketing channel.
For example, Merial is a company that specializes in animal health - such as developing ulcer medicine and other health solutions for farm animals such as horses. Job Function Email List Treating boils on horses is not a sexy topic. Job Function Email List However, the company is still finding the best way to stand out in the inbox by showcasing the story of one of its sales specialists who is a rodeo champion.